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New Product/Literature/Corporate News Releases New product, literature and corporate news releases are meant to simply inform trade editors and their readers about the latest news from your company or organization. A steady stream of information is maintained with a monthly e-mail distribution of releases and digital photos. Case Histories/White Papers/Engineering & How-To Articles Case Histories, White Papers, Engineering Articles and How-To articles are designed to demonstrate the client's success with customers from a third-party perspective as well as its engineering expertise. Case Histories tell compelling stories of how clients are able to help customers solve a problem, save money and/or improve their operations via its products and systems. Once complete, these case histories can be added to the clients website. White Papers allow the companies to highlight a specific issue and explain how the company and their products would tackle that issue. Engineering Articles and How-to Articles carry the by-line of a client's leading engineers and experts and show how simple techniques or steps can be used to prevent or rectify specific issues, further strengthening the companies' expertise and its brand. Trade Show Support A company can maximize its involvement at trade shows by addressing the very influential trade press that attends these events. Options run the gamut from single press releases for inclusion in pre-show magazine issues, CD-ROM press kits and inexpensive in-booth press conferences to formal dinners at an exclusive restaurant with complex audio-visual presentations to anything in between. On-Site Media Events Inviting the media into your company's headquarters or plant is an excellent way to get your message into the hands of, and establish valuable relationships with, the trade press. New product introductions present the perfect opportunities to bring the media into your midst, which allows a more focused and personal networking opportunity. An on-site product introduction event would be a half-day event starting in the morning with executive introductions, a presentation on the company's background and the new product. Time would be set aside for questions and answers before product demonstrations and either a catered lunch on-site or at a local restaurant. At the conclusion of lunch, each member of the press would receive a press kit on CD-ROM and a token of the company's appreciation. The new product release would then be distributed to all publications. The Working Relationship Phoenix Communications works closely with clients' executives to identify press release topics, new product introductions and issues for White Papers, Engineering and How-To Articles. Nothing is released to the press before complete approval by the client and, if necessary, the customer. |
