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A public relations campaign is the most cost-effective marketing tool a company or organization can utilize. An aggressive PR campaign is essential to building and reinforcing a brand position. Regular mentions in the industry trade press makes the job of the sales force easier since it will not have to continually re-introduce the company to the customer or prospect. PR not only provides the trade press with new information, but will also feed the company or organization web site as well as other industry web sites. The objective of any public relations plan or individual activity is to put the client and its products and services in a position that enhances their stature in their industry and their sales in the marketplace. That is done by producing and distributing the following to targeted industry publications: New Product Releases, New Literature Releases, Corporate News Releases, Case Histories, White Papers, Engineering Articles, How-To Articles. Phoenix Communications is a full-service public relations agency with expertise in high-technology manufacturing, automotive and non-profit communications. We shape your image, relate your business activities and turn negatives into positives. Our goal is to add value to your company. |
